5 tips to improve your product descriptions

29Product descriptions are a must for every online store. A picture may say more than a thousand words, but a few hundred carefully chosen words can offer customers the exact kind of information they are looking for. If you feel your product descriptions are lacking something important and want to improve them, here is what you need to focus on:

More than just a description

One of the biggest mistakes committed by online retailers is copying the descriptions provided by manufacturers of products and publishing them on product pages without any changes. If your product descriptions do not offer any new information, you risk that visitors will leave your website and go somewhere else to find information they are looking for. You also lose the opportunity to show customers that your offer is unique and that you care about your customers’ needs. Think of product descriptions as sales copy rather than just a bunch of random facts. There are many ways, in which you can advertize your products and make them more attractive to your customers, explore the possible options and unleash your inner salesman!

Choose your tone

Retailers often wrongly assume that a professional tone is the only option for product descriptions, but the truth is that a lot depends on the kind of products you want to sell and the type of customers you want to sell them to. For example, young people will respond better to friendly, humorous tone, while adult women might prefer more elaborate descriptions typical for luxury products. Before you start writing product descriptions, try to define your buyer persona and imagine that you are writing these descriptions specifically for that person.

Point out the most important features

Even the best written large blocks of text are less appealing to potential customers than descriptions with the most important information properly highlighted. You can use different techniques to emphasize certain points: mark the key parts in bold or color, use bullet points or add titles and subtitles to divide text into smaller parts. Remember to plan these things when you are writing the copy, because they might affect your style and message.

Answer potential questions

Frequently Asked Questions, often abbreviated as FAQs, can serve as a useful source of information for potential customers, however, most online retailers either forget about FAQsor post them under separate tab, often difficult to find from the product page. Some online companies decided to break this trend and post Frequently Asked Questions directly on the product page. Result: this allowed them to significantly increase their conversion rates and improve customers’ satisfaction. If you think about it, it is no wonder that customers responded well to this kind of change: imagine that you are trying to buy a product you have never used before and do not know much about. Some of these Frequently Asked Questions probably reflect your own doubts and questions regarding the products. By posting FAQsdirectly to product pages online retailers are able to alleviate customers’ anxiety, provide relevant explanations and save money on customer service. If you think your business could benefit from this solution, try it as well!

Consider search engine optimization

Last, but definitely not least, when you are writing a product copy always keep in mind your search engine optimization strategy. Product descriptions are great features for search engine optimization, because you can hide keywords in these texts almost seamlessly, while maintaining the tone and natural feel of your descriptions. Discuss this topic with your Magento developers as well as your search engine optimization consultant to decide on the best keywords and their placement within the text.


5 Reasons to Get iPhone instead of Android

When the iPhone was introduced to the market most manufacturers of other devices laughed and considered these phones to be too expensive for the market. While the price for iPhones remain pretty high they have not only gained popularity among the people but also left far behind their competitors. Why does iPhone was, is, and looks like will remain so popular among people? Here are simple reasons why iPhones are better than Android based smartphones.

  1. Phone is easy, while Android is a challenge

One of the greatest benefits of iPhones is than no matter what mole, make, and year you choose, you will always understand its design and structure. If you decoded to find a used iPhone to try out, and then switched to the latest model, you will always remain aware about the principles of its usage.

  1. iOS Software Always Updates. while Android Software Only Dates

Another perfect thing about iOs systems is that they never change. It means that if you download some kind of newly released software, you will still able to understand it, because only technical stuff changes, and the interface remains familiar and easy to navigate. It is absolutely not the case for Android phones. If you download some kind of upgrade even a minor one, you are likely to get a totally different operation system. As a result you will have to go through the process of figuring out new details over and over again.

  1. The Genius Factor

A lot of people were pretty skeptic about the idea of opening stores in shop malls and places where people are to go. But Steve Jobs was smarter and always thought about the needs of real people. As a result today you can fix any problem or ask any question about your iPhone almost at any place you go, which makes iPhones irreplaceable in terms of customer support and service.

  1. It Can Work with Other Apple Products

If you purchase more than only iPhone, for example a MacBook or an iPad, you will be able to operate one device through another. For instance, you can write short messages from the iPhone through Mac. When you connect devices together you get access to common iCloud where you have a possibility to store tons of information virtually. The great thing here is that you just need to plug devices together. In the case of Android products you will have to use additional applications to reach the same effect.

  1. iPhone Has No Bloatware

When getting an iPhone you receive only basic set of important apps and the rest is up to you. Of course, you can ask store assistants to download anything you need there and if you check iPhone prices for any set of apps it will be the same. But with Android you will regularly get a huge package of useless and even nonsense apps that only clutter the screen without performing any important functions. So after the purchase of a phone with iPhone you can instantly start working with it, while with Android will have to get rid of useless stuff first.